Introduction

We value your privacy, we have created this policy to let you know how we use and process your personal data to allow us to offer our service.

What kind of personal information does LakeBookings.com collect?

Personal information you give to us.

LakeBookings.com collects and uses information which you provide to us. When you make a booking, you are (as a minimum) asked for your name and email address. We might also ask for your home address, telephone number, payment information, the names of any anglers travelling with you and any preferences you might have for your stay.

If you need to get in touch with our customer service team, or reach out to us through other means (such as through social media, or communicating with your booked lake through our site) we will collect information from you there too. After a stay, anglers can be asked to provide a review to help ensure future anglers get exactly what they’re looking for.

There are also other instances where you’ll provide us with information. For example, if you’re browsing with your mobile device, you can enable LakeBookings.com to see your current location or grant access to your contact details – this helps us provide you with the best possible service. You can also open a user account, which allows you to save your personal settings, upload photos, review previous bookings or plan and manage future bookings (all pretty handy stuff).

You may participate in referral programs or sweepstakes, and doing this will also mean providing us with personal information. In addition to that, you can provide us with feedback or ask for help with using the LakeBookings.com travel services.

Personal information you give us about others.

Of course, you might not simply be booking a lake for yourself. You may be travelling with other anglers whose details you provide as part of the booking, or you may make a booking on behalf of someone else. In some cases, you can use LakeBookings.com to share information with others. This might take the form of forwarding a wish list or participating in referral programs, but such information may only be used as described in the offered interface – check the details there if you want to know more.

However, at this point we have to point out that it’s your responsibility to ensure that the person or people you have provided personal information about are aware that you’ve done so, and have accepted how LakeBookings.com uses their information (as described in this handy privacy statement).

Personal information we collect automatically.

Even if you don’t end up making a booking, when you visit our websites or apps we may automatically collect certain information. This includes your IP address, the date and time you accessed our services, the hardware, software or internet browser you use and information about your computer’s operating system, like application versions and your language settings. We might also collect information about clicks and which pages have been shown to you.

If you are using a mobile device, we might also collect data that identifies your mobile device, device-specific settings and characteristics, location details, app crashes and other system activity. When you make a booking, our system registers through which means and from which websites you have made your booking or entered the LakeBookings.com websites and/or apps.

Personal information we receive from other sources.

It’s not just the things you tell us, though – we may also receive information about you from other sources. These include business partners, such as affiliate partners, and other independent third parties, and anything we get from them may be combined with information provided by you. For example, the LakeBookings.com booking services are not only made available via LakeBookings.com and the LakeBookings.com apps, but are also integrated into services of affiliate partners you can find online. When you use some of these, you provide the booking details to our business partner, who then forward your details to us. We also integrate third party service providers to facilitate payment between bookers and lake. These service providers share payment information so we can administer and handle your booking, making sure everything goes as smoothly as possible for you.

Another example may be that we may integrate calling services into our platforms to enable you to connect with the booked lake about your visit, and when we do we receive metadata about call activities (such as where you called, who you are and the date and length of the call). We may also receive information about you to serve you more relevant advertisement. When you link your LakeBookings.com user account to your social media account, personal information may be shared with LakeBookings.com by that social media provider, but only when it’s OK with you for them to do so.

Lake partners may share information about you with LakeBookings.com too – this may happen if you have support questions about your pending booking, when disputes arise about a booking (though naturally we don’t like it when that happens) or there is other communication about your booking via LakeBookings.com.

Why does LakeBookings.com collect and use your personal data?

We use the information collected about you for various purposes. Your personal data may be used in the following ways:

  1. Bookings: First and foremost, we use your personal data to complete and administer your online booking. We may also offer you other angling-related products and services from third parties. These will be via our online services, and if you choose to utilise these we will use your information to complete and administer your order just as we would if you booked a lake only.
  2. Customer service: Including helping you to find appropriate lake and responding to any questions you might have about your booking (or any other queries, for that matter).
  3. Account facilities: LakeBookings.com users can create a user account on our websites or apps. We use the information you give us to administer this account, allowing you to do a number of useful things. You can manage your bookings or other purchases, take advantage of special offers, make future bookings easily and manage your personal settings. Managing personal settings allows you to keep and share lists, share photos, see previously booked lakes easily and to check other angling-related information you have provided. It also allows you to see any reviews you have submitted. If you want, you can share certain information in your user account by creating a public profile that’s associated with either your own first name or a screen name of your choice. LakeBookings.com Business account holders can save contact details in their account facility, manage their business bookings and link other account holders to the LakeBookings.com Business account.
  4. Online groups: We may also enable users with an account to join and interact with each other through online groups. Any such activity may be made visible to other account holders or lake partners.
  5. Marketing activities: We also use your information for marketing activities. These activities may include:
    1. Using your contact information to send you news of angling-related products and services when you make a booking with us or set up a user account. You can unsubscribe from these marketing communications quickly, easily and at any time – just click on the “Unsubscribe” link included in each newsletter.
    2. Based on the information you share with us, individualised offers may be shown to you on the LakeBookings.com website, in mobile apps or on third-party websites/apps (including social media sites). These may be offers that you can book directly on the LakeBookings.com site, or third-party offers or products we think you might find interesting.
    3. When you participate in other promotional activities (such as sweepstakes, referral programs or competitions), relevant information will be used to administer these promotions.
  6. Communicating with you: There may be other times when we get in touch, including by email, by post, by phone or by texting you – which method we choose depends on the contact information you’ve previously shared with us. And we process the communications you send to us. There could be a number of reasons for this, including:
    1. Responding to and handling any requests you or your booked lake have made. LakeBookings.com also offers anglers and lake partners various means to exchange information, requests, and comments about lakes and existing bookings directed through LakeBookings.com.
    2. If you have not finalized a booking online, we may email you with a reminder to continue with your booking. We believe that this additional service benefits you as it allows you to carry on with a booking without having to search for lake or fill in your booking details again.
    3. When you use our services, we may send you a questionnaire or invite you to provide a review about your experience with LakeBookings.com.
    4. We may also send you other material related to your bookings, such as how to contact Lake Bookings if you need assistance, and information that we feel might be useful to you in planning your fishing trip or getting the best out of your booking. We may also send you material related to upcoming bookings or a summary of previous bookings you made through LakeBookings.com.
    5. Even if you do not have an upcoming booking, we may need to send you other administrative messages, which may include security alerts.
  7. Market research: We sometimes ask our customers to take part in market research. Any additional personal details that you give us as part of the market research will be used only with your consent.
  8. Promotion of a safe and trustworthy service: In order to create a trustworthy environment for you, your fellow anglers, LakeBookings.com’s business partners and our lake partners, we may use personal data for the detection and prevention of fraud and other illegal or unwanted activities. Similarly, we may use personal data for risk assessment and security purposes, including the authentication of users and bookings. For such purposes, we may have to put certain bookings on hold.
  9. Improving our services: We also use personal data for analytical purposes. This is part of our drive to improve our services and enhance the user experience, but can also be used for testing purposes, troubleshooting and to improve the functionality and quality of our online travel services. The main goal here is to optimize and customize our online platform to your needs, making our site easier and more enjoyable to use.
  10. Reviews and other lake-related information: During and after your stay at any lake you book through us, you may be invited to submit a review. We may also enable anglers travelling with you or on whose behalf you have booked to provide a review. This invite may ask for information about the lake, the destination and other services you may have booked through LakeBookings.com (such as attractions).
  11. Account holders can choose to display a review with a screen name instead of the real name (which can be chosen in the user account facility). In addition to this, your review can be displayed anonymously. By completing a guest review, you are agreeing that it can be displayed (as described in detail in our Terms and Conditions) on, for example, the relevant lake information page on our websites, on our mobile apps, on our social media accounts and social media apps, or on the website of the relevant lake or business partner’s website. This is to inform other travellers about the quality of the lake you stayed in, the destination you have chosen or the other services you have used.
  12. If you indicate whether a review is helpful or not, we will aggregate this with feedback from other customers in order to sort and prioritize reviews. We may use the information in your lists or in other destination-related information you share with us in an anonymous form, unless you have included this information in your public profile. This is to help other travellers like you find the right destination and the best lake to suit them.
  13. Call monitoring: When you make calls to our customer service team, LakeBookings.com may use an automated telephone number detection system to relate your telephone number to your existing bookings – this can help save time for both you and our customer support staff. Our customer service staff may still ask for authentication, which ensures that your booking details are kept confidential.
  14. During calls with LakeBookings.com support staff, live listening may be done or calls may be recorded for quality control and training purposes. Recordings are kept for a limited amount of time and automatically deleted, unless LakeBookings.com has a legitimate interest to keep such recording for a longer period (as reasonably necessary), including for fraud investigation purposes. Any call recordings will be handled in accordance with this Privacy Statement.
  15. Legal purposes: Finally, in certain cases, we may need to use your information to handle and resolve legal disputes, for regulatory investigations and compliance, or to enforce the terms of use of the LakeBookings.com online booking service as reasonably expected.

To process your information as described above, we rely on the following legal bases:

  1. Performance of a contract: The use of your information may be necessary to perform the contract that you have with us. For example, if you use our services to make an online booking, we will use your information to carry out our obligation to complete and administer that booking under the contract that we have with you.
  2. Legitimate interests: We may use your information for our legitimate interests, such as to provide you with the best suitable content of the website, emails and newsletters, to improve and promote our products and services and the content on our website, and for administrative, fraud detection and legal purposes.
  3. Consent: We may rely on your consent to use your personal information for certain direct marketing purposes. You may withdraw your consent at any time by contacting us at the addresses at the end of this Privacy Statement.

 

How does LakeBookings.com share your data with third parties?

In certain circumstances, we’ll share your personal data with third parties.

  1. The lake you booked: In order to complete your reservation, we transfer relevant reservation details to the owner of the lake you have booked. This may include your name, contact details, payment details, the names of guests travelling with you and any preferences you specified when you made your booking. If you have a query about your reservation, we may contact the lake provider and ask them to handle your request. In cases of booking-related disputes, we may provide the lake provider with information about the reservation process as needed. This may include a copy of your reservation confirmation as proof that a reservation was actually made.
  2. Third-party service providers: We may use service providers to process your personal data on our behalf. This processing is for several purposes, including for example sending out marketing material. Third party service providers are bound by confidentiality clauses and are not allowed to use your personal data for other purposes.
  3. Payment providers and (other) financial institutions: When a chargeback is requested for your booking by either you or by the holder of the credit card used to make your booking, we may need to share certain details with the payment service provider and the relevant financial institution to handle the chargeback. This may also include the details of your booking or the IP address used to make your booking. We may furthermore share information with relevant financial institutions, if we consider it strictly necessary for fraud detection and prevention purposes.
  4. Competent authorities: We disclose personal data to law enforcement insofar as it is required by law or is strictly necessary for the prevention, detection or prosecution of criminal acts and fraud. We may need to further disclose personal data to competent authorities to protect and defend our rights or properties, or the rights and properties of our business partners.
  5. Business partners: We work with business partners. Some of these business partners distribute or advertise our services, as well as help our other business partners distribute and advertise their own lake-related services. This may mean that their services are integrated into our website/apps or the LakeBookings.com online reservation services are integrated in their websites and/or apps.

Advertising partners: As a way of marketing LakeBookings.com services via third party business partners (to ensure relevant advertisements are shown to the right audience), we may share personal data with advertising partners. This includes your email address. We strive to only share email addresses in a hashed form so they can be matched to an existing customer database. We strive not to share your email address for any other purpose. For more information on personalised advertisements and your choices, please read “How are cookies used?” and “What are your choices?” in our Cookie Statement.

Cookie Statement

Cookies and other tracking technologies can be used on our websites and apps in various ways, such as making the LakeBookings.com website work, to analyse traffic or for advertisement purposes. These technologies are either used by us directly, or by our business partners, including third party service providers and advertisers we work with. If you want to learn more about what a cookie is, how they are used and what your choices are, please read more here.

What is a cookie?

A cookie is a small amount of data that is placed in the browser of your computer or on your mobile device. So-called “first party cookies” (not as much fun as they sound) are cookies which are served by the entity operating the domain through which the cookie is served. LakeBookings.com’s own cookies are therefore “first party cookies”. In case we allow others to service cookies through the LakeBookings.com websites and apps, these cookies are so-called “third party cookies”.

In addition, there is a difference between session cookies and permanent cookies. Session cookies will only exist until you close your browser. Permanent cookies have a longer lifespan and are not automatically deleted once you close your browser. We strive to serve cookies or allow the serving of cookies with a maximum lifespan of 5 years. Only in exceptional circumstances, such as for security purposes and where absolutely necessary, will a cookie have a longer lifespan than that.

Next to cookies, other tracking technologies are used which are similar to cookies. These can include web beacons (also known as pixel tags, web bugs or gifs), tracking URLs or software development kits (SDKs). A web beacon is a tiny graphic image of just one pixel that can be delivered to your computer as part of a web page request, in an app, in an advertisement or in an HTML email message. Pixels can be used to retrieve information from your device, such as your device type or operating system, IP address, and time of visit. They are also used to serve and read cookies in your browser. Tracking URLs are used to understand from which referring website the LakeBookings.com websites or apps are used. SDKs are small pieces of code included in apps, which function like cookies and web beacons.

All these technologies are together referred to in this Cookie Statement as “cookies”.

How are cookies used?

Cookies are used for different purposes. They allow you to be recognized as the same user across the pages of a website, between websites or when you use an app.

Our website and apps use cookies for different purposes:

Technical cookies: We try to give our visitors an advanced, user-friendly website and apps that adapt automatically to their needs and wishes. To achieve this, we use technical cookies to show you our website, to make them function correctly, to create your user account, to sign you in and to manage your bookings. These technical cookies are absolutely necessary for our website to function properly.

Functional cookies: We also use functional cookies to remember your preferences and to help you to use our website and apps efficiently and effectively. For example, these cookies remember your preferred currency, language, your searches and your previously viewed accommodation. We may also use cookies to remember your registration information so that you don’t have to retype your login credentials each time you visit our site (because let’s face it – that’s pretty irritating). Your password will, however, always be encrypted. These functional cookies are not strictly necessary for the functioning of our website, but they add functionality and enhance your LakeBookings.com experience.

Analytics cookies: We use these cookies to gain insight into how our visitors use LakeBookings.com. This means we can find out what works and what doesn’t, optimize and improve our websites or apps, understand the effectiveness of advertisements and communications, and ensure we continue to be interesting and relevant. The data we gather can include which web pages you have viewed, which referring/exit pages you have entered and left from, which platform type you have used, which emails you have opened and acted upon, and date and time stamp information.

It also means we can use details about how you’ve interacted with the site, such as the number of clicks you make on a given page, your mouse movements and scrolling activity, the search words you use and the text you enter into various fields. We make use of analytics cookies as part of our online advertising campaigns to learn how users interact with our website or apps after they have been shown an online advertisement. This may include advertisements on third-party websites. Analytics cookies may also be used to enable our business partners to learn if their customers make use of accommodation offers integrated into their websites.

Commercial cookies: We use third-party cookies as well as our own to display personalized advertisements on our websites and on other websites. This is called “retargeting,” and it is based on browsing activities, such as the destinations you have been searching for, the accommodation you have viewed and the prices you have been shown.

What are your choices?

To learn more about cookies and how to manage or delete them, simply visit allaboutcookies.org and the help section of your browser. In the settings for browsers such as Internet Explorer, Safari, Firefox or Chrome, you can set which cookies to accept and which to reject. Where you find these settings depends on which browser you use. Use the “Help” function in your browser to locate the settings you need.

If you choose not to accept certain technical and/or functional cookies, you may not be able to use some functions on our website. We currently do not support “Do Not Track” browser settings. In case a common standard has been developed which defines what exactly shall be meant by “Do Not Track” browser signals, we will review this policy again.

  1. Advertising. When it comes to online advertising and marketing companies, we strive to work with companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB). Members of NAI and IAB adhere to industry standards and codes of conduct. NAI and IAB members allow you to opt out of behavioural advertising. Visit www.networkadvertising.org to identify the NAI members that may have placed an advertising cookie file on your computer.

To opt out of an NAI member’s behavioural advertising program, simply check the box that corresponds to the company from which you wish to opt out. You may also want to visit www.youronlinechoices.com or www.youradchoices.com to learn how to opt out of customized advertisement. Your mobile device may allow you to limit the sharing of information for retargeting purposes through its settings. Please be aware that opting out of an online advertising network does not mean that you will no longer receive or be subject to online advertising or marketing analysis. It means that the network from which you opted out will no longer deliver ads tailored to your web preferences and browsing patterns.

  1. Analytics. In order to control the collection of data for analytical purposes through Google Analytics from certain browser types, you may want to visit the following link: Google Analytics Opt-out Browser Add-on (only for desktop).